There is a clear unmet need in scientific practice related to the publication process: publishing in prestigious journals is challenging, costly, and time-consuming. The visibility of our research is heavily influenced by the journal's reputation and editorial scope, which restricts our ability to share our work widely and reach a broader audience. Given that knowledge and data sharing are central to scientific practice, any initiative aimed at improving the current publication experience would significantly enhance our role as academics while respecting the constraints we face in academia. DS/DC address these issues, and I believe we are well positioned to meet the expectations of this initiative Publication is a business where funding agencies support scientists, who then use those funds not only to conduct research but also to pay for publication. Additionally, readers often pay subscriptions to access these studies. This model is incredibly lucrative, which naturally leads to resistance against any significant changes. Also, many funding agencies assess the quality of our work based on the journal's reputation, creating an additional barrier to change. Shifting towards a new culture that evaluates scientific quality beyond the journal's name will be a gradual process, but it's a necessary for any meaningful progress in this important aspect of the scientific practice. To facilitate access to information and data, I advocate for the practice of sharing new datasets and promoting open access to studies, ensuring that everyone can benefit from the research.