But we fail at it. Much too often.
We will create a new, customized professional development course to help us become more effective and strategic in our communication and engagement investments.
Greenlight: June 2, 2023
Projected Completion: Winter 2023
A brand new, customized professional development course, that in 10 contact hours resets scientists’ approach to public engagement. This intervention combines both theory and practice to build foundational knowledge in the science of science communication—tapping into logic, emotions, awe, risk, and sensemaking—while emphasizing self-authorship and reflexive practice. Bringing in expertise from the social sciences and lived experience, it will challenge pre-existing attitudes, norms, and assumptions to help scientists become more effective and strategic as they grow into science communication practitioners.
- A program of humanization of scientists.
- A Communications Primer and maybe a Liminal-based course that institutions could engage to teach science communication
- Ongoing engagement – not just when we want something from the public, but we need to also be there when they want something from us (Partner with service organizations or engage as individual groups – ideally institutional engagement on behalf of all research so individual groups could hook into pipelines)